Why Great Photography and Videography Matters

First impression is no longer driving up to your house and taking in the curb appeal (although this does matter), it is seeing your listing online, and ultimately wanting to see the inside.  With so many listings to choose from, having professional photography and investing in the work upfront makes all of the difference in the world.

Semi-Professional -vs- Actual Professional

What is the difference?  One might cost $250 where you get acceptable photography and you will either get lost in the shuffle online or blend in, and the other might cost $500 or more.  Real professionals have multiple cameras, using different lenses for certain kinds of space and angles in your house.  Every home is different, and every property has challenges when capturing certain angles.  Another important difference in actual professional photography is lighting.  My photographer for example brings his own lighting which helps make those photos really pop.  

Lastly, editing is the final key ingredient to pulling it all together.  Those little touches like adding pretty blue skies during the rainy dark season, or featuring a warm and cozy fire in the that beautiful fireplace, and adding a Seattle skyline on the television will only invite buyers to your home when they are doing their online shopping. 

The Need For Drones 

Love them or hate them, aerial photography captures a level of visual intrigue that is hard to match, and it is something I provide for my clients.  Drones offer a perspective of the entire house, roof line & condition of the roof, and what the drive home or walk to the school bus might look like.  Let's face it, Google Maps simply is not good enough, and online buyers are wanting to know more than ever "what else is surrounding the home?"  

The best part about drones is that they can shoot in still or video, and the drones my videographer uses films in 4K, which is the highest quality video you want going out to the public.    

Videography

My favorite topic these days as video has become the new norm.  Just look up a few local doctors, lawyers, or even therapists, and you will find that video is not the way of the future, it is here, and it is here to stay.  

There isn't enough appealing marketing content or gorgeous photography in the world to ever touch what a video can offer.  It is more work and it does cost more money, but it is well worth it as it will bring in that many more buyers to your house, and ultimately you will make more money on your most precious asset.  Emotional marketing is everything!

Lastly, the icing on the cake for video and what sets me apart from my competition is that I offer lifestyle videos.  After realizing there is a gap between buyers wanting to know more about what is going on outside of the house (neighborhood & community), I have made it a personal mission to offer as many lifestyle videos as I can to my clients.  This is especially important in the Puget Sound region as we have people moving here from all over the country and the world.  

A few examples of my work: Pacific Northwest Lifestyle (sold in 4 days)
Brand New Listing:  Suncadia Resort Living